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External Site Requirements

Kent State University requires all departments and units to build content within the Drupal platform

This ensures consistency, accessibility and compliance with web standards. However, we recognize that external solutions may be necessary in certain cases.

This policy outlines requirements and guidelines for using microsites, third-party vendors and commercial sponsorships on Kent State University websites. While external platforms can serve specific needs, we strongly encourage all content to be developed within Drupal to:

  • Align with university-wide web standards.
  • Maintain a consistent user experience across all web properties.
  • Optimize accessibility and search engine performance.

If your project requires a microsite, third-party solution or commercial sponsorship, please for review and approval.


Microsites

A microsite is a smaller, self-contained website that supports specific events, campaigns or programs but exists outside the primary kent.edu structure. The following are allowances, required elements and recommendations for any site approved to be positioned as a microsite - which would be developed by Kent State and/or third-party vendor.

Approval of all microsites is required, to verify that the baseline requirements are met.

Exclusion Allowances
Required Elements
  • Kent State logo - linked to the www.kent.edu homepage
  • At least one action item (also referenced as: call to action)
  • Contact information (location, street address, phone and email)
  • The Brand Guide should be referenced for appropriate colors and fonts.

Third-Party Vendor Websites

Third-party vendors may provide web solutions that integrate with Kent State’s digital infrastructure, such as applications, portals or forms.

Global Masthead Requirements
A screenshot of a header in drupal.
Design Requirements

Typography

View the typography options for Kent's web branding. Below, you will finding everything from heading styles to button types.

Accessibility Requirements

All sites available to the public, including Kent State University’s publicly accessible websites, must be compliant with WCAG 2.1.


Commercial Sponsorships on Kent State Websites

Kent State allows limited commercial sponsorships on university websites where they align with institutional values and benefit students, faculty or the broader university community.

Sponsorship Guidelines
  • Reference to the sponsoring entity must appear in the footer of the sponsored web page.
  • Reference to the sponsoring entity must not exceed more than 15 percent of the web page.
  • Reference to sponsor may link to additional information about that sponsor.